Sun Pacific claims to grow over 50% of kiwis in North America, with plans to triple growth by 2025. Worldwide, kiwi market imports are led by China, Japan and Belgium. Still, kiwi is a smaller player in US fresh fruit consumption, particularly when compared with: US consumption of kiwi has seen long-term growth, at over a half-pound per capita in 1993, up from. Kiwi brand Mighties are a more recent introduction to Sun Pacific’s brand portfolio, since 2014. In 2020, Berne Evans donated Cuties to Los Angeles based Cedars Sinai health care workers as part of a 100,000-bag donation effort during the pandemic. Outside of the California growing season, Sun Pacific offers Cuties “ grown in the Southern Hemisphere” and packed under the Summer Cuties brand.

“Clementines between mid/late October and early January”.

“Murcotts and Tangos between mid-January and April”.

Sun Pacific has included Cuties brand as part of its portfolio since 1999, and claims they are “ the most trusted Mandarin brand.” According to the company, California-grown Cuties are harvested from October through April as follows: This kind of background information is key in completing a competitor analysis template.

According to one source, Wonderful originally owned the Cuties brand, but “a split occurred,” and Sun Pacific came away with Cuties, while Wonderful (Paramount Citrus) created Halos. While Cuties is the market leader, close behind Cuties is the $5 billion Wonderful Company’s Halos brand, at just under 250 million pounds. According to Nielsen 2021 data, it is the #1 market share brand by volume, at over 250 million pounds.

The most recognized consumer brand in Sun Pacific’s portfolio is Cuties. Vintage Sweets (heirloom navel oranges).Air Chief (navel and Valencia oranges, lemons, California table grapes).Competitor Analysis Template: Product Portfolio and Brands In total, D&B estimates privately-held, Pasadena-headquartered Sun Pacific Marketing Cooperative revenues at $336 million, with 1,600 employees. The competitor analysis template approach focused on the organization’s product and brand portfolio and operations, including packing and growers.

By Michal Clements Competitor Analysis FebruSun Pacific Sees Growth from Brands like Cuties & Mightiesįounded by Berne Evans in 1969, Sun Pacific Marketing Cooperative is a leading portfolio player in the fresh produce industry across multiple product categories, including table grapes, kiwis and citrus.

Cuties citrus fruit